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Digital Marketing Specialist

Company Overview

Liquidity Services (NASDAQ: LQDT) operates the world’s largest B2B e-commerce marketplace platform for surplus assets with over $10.0 Billion of completed transactions, more than 4.8 million registered buyers and 15,000 corporate and government sellers. We are the proven leader in maximizing net financial recovery for our sellers and we support clients’ sustainability efforts by helping them extend the life of assets, prevent unnecessary waste and carbon emissions, and defer products from landfills. Through our vital mission of Building a Better Future for Surplus we’ve played an integral role in many of our clients’ zero-waste initiatives and worked with corporations, federal and municipal government agencies to pioneer some of the largest green initiatives to date, deferring billions of pounds of surplus assets from landfills. Liquidity Services powers the growth of the Circular Economy.

General Overview

Do you use the left and right side of your brain? Do you like email marketing? Do you have a passion for data analytics? Do you love a good Outlook challenge? If you answered yes to any (or better yet all), then you may be perfect for this role!
Liquidity Services is seeking a motivated, result-oriented individual who will support marketing activities related to the database/CRM management and email marketing across every phase of our customer lifecycle journey. The right fit will be detailed oriented with great people skills and be able to create processes to help every team member contribute significantly to the success of our operation. In this role will gain a lot of hands on experience, with an ability to grow their skillsets expodentially over the first few years.
Liquidity Services, Inc.’s mission is to provide business and government clients and buying customers the world’s most transparent, innovative and effective online marketplaces and integrated services for surplus assets. Liquidity Services achieves maximum recovery for our clients’ customer returns, overstock, used and salvage assets by employing a multi-channel strategy that leverages our industry-leading online marketplaces, as well as direct sales and consumer marketplace channels. On behalf of its clients, Liquidity Services has completed the sale of over $10 billion of surplus assets in over 600 product categories including consumer goods, capital assets and industrial equipment.

Responsibilities

Specifically, this role will support two main areas within our CRM platform – and will continue to evolve and adapt as the needs of the business develop:

 

Email Marketing

  • Develop, maintain and optimize marketing calendar
  • Manage email unsubscribes in accordance to CASL, CAN-SPAM and GDPR
  • Build and manage accurate contact segments for various email campaigns
  • Manage performance reporting and analysis – using data to further optimize the campaigns
  • Conduct market research against the company’s competitors
  • Assist/lead other projects/initiatives as necessary
  • Manage performance reporting and analysis – using data to further optimize the campaign

Lifecycle Marketing

  • Improving/Adapting on the CRM platform structure and architecture ensuring it works seamlessly across the organization and captures all required information at key points in the customer life cycle
  • Customer Journey Mapping analyzing touch points with the organization and maximizing commercial opportunities
  • Working closely with all departments to ensure the CRM works effectively for all aspects of the company
  • Monitor and maximize customer lifetime value strategies ensuring maximum profitability
  • Ensuring the database is segmented effectively for targeted marketing activities
  • Work closely with the key business leaders and functions to understand their needs in order to develop customized reports to ensure teams deliver key results in an efficient manner

Qualifications

Education/ Experience:

  • Associates or Bachelor's degree in marketing, business, or related field
  • A minimum of 3-5 years of digital marketing experience; with at least 2 years’ experience managing an email program and/or CRM within HubSpot, or strong equivalent of an enterprise based automation platform
  • Experience in online marketplaces in B2B markets strongly preferred
  • An understanding of CSS and HTML is required; experience is strongly preferred
  • Proactive and highly detail-oriented, with a knack for problem solving
  • Ability to bring structure and organization to loosely defined requirements & processes

Skills:

  • Must be organized with an incredible attention to detail, efficient and work independently while contributing to various teams
  • Analytical and comfortable in building/analyzing reports
  • Program development and project management skills
  • Excellent written and oral communication skills
  • Ability to multi-task and complete simultaneous project


Ability:

  • Ready and eager to build a high-impact marketing program
  • Intrinsically motivated
  • Positive work attitude that can develop internal relationships and leverage internal resources across Liquidity Services, Inc.


Work Conditions/ Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Position is fully remote. Ideal candidate must have home office space and access to high-speed internet.

 


Disclaimer: The above statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. Liquidity Services Inc. reserves the right to modify position duties at any time due to business necessity.

 

Liquidity Services is an Equal Opportunity Employer.

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