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Liquidation Brand Personality

Table of Contents

Our Purpose Personality Voice and Tone Voice Guidelines Tone Guidelines

 

Welcome to our Brand Personality page! Here, you'll find detailed insights into Liquidation.com’s brand voice, tone, and personality attributes. Understanding our brand personality is crucial for anyone interacting with Liquidity Services to ensure consistency in our messaging and to strengthen our connection with our audience.      

Our goals as a company are achieved through:

  • Exceptional Service ​

  • Superior Value Delivered ​

  • Extensive Solutions ​

  • Sustainable Impact

Our Purpose

The essence of Liquidation.com is to collaborate with our retail partners to make auction listing and fulfillment more efficient, cost-effective, and profitable for retailers by increasing the total recovery value on assets while reducing the carbon footprint of returned and overstock inventory.

Personality Attributes

Reliable ​

Dependable, Fail-Safe, Devoted

Competent

Reputable, Trustworthy, Responsible

Value Focused

Impactful, Customer-oriented, Purpose-driven

Accessible

Available, User-friendly, Responsive

Voice and Tone

Direct and Forthright, Concise and Brief, Plain-Dealing and Up Front, Professional and Clear, Simple and Accessible, Resourceful and Competent

 

Voice Guidelines

Communicate in a straightforward and honest manner, keeping messages short and to the point.

  • Deliver clear, concise messages that provide essential information without unnecessary details or filler.
  • Avoid vague statements or overly long explanations that may dilute the core message.

DON’T

To ensure a smooth transaction, please be aware that all payments must be completed within a timeframe of five business days. Failure to do so could potentially lead to restrictions on your account access. (Avoid overly wordy explanations that make key points less direct.)

DO

Payment is due within five business days. Late payments may result in account suspension.

Ensure transparency and honesty in all communications.

  • Provide accurate and complete information, ensuring stakeholders clearly understand policies, processes, and expectations.
  • Avoid misleading language, exaggerated claims, or withholding important details that could impact decision-making.

DON’T

"This item is in good condition with no major issues!" (Avoid vague or misleading descriptions that downplay potential concerns.)

DO

"This item has visible wear and tear. Please review all photos and the item description before placing a bid."

Demonstrate adaptability and efficiency in the field. 

  • Showcase Bid4Assetss’ ability to evolve with industry trends and provide streamlined solutions for buyers and sellers.
  • Highlight processes and innovations that improve efficiency, making surplus asset transactions faster and more effective.

DON’T

"Nobody knows government real estate better than us—we’re the ultimate experts!" (Avoid boastful or claims that lack supporting evidence.)

DO

"Bid4Assets continuously enhances its platform to provide a seamless experience, from optimized search tools to efficient payment processing."


Tone Guidelines

Maintaining a professional tone while being clear and easy to understand.

  • Use respectful, polished language that reflects Liquidation's credibility while ensuring clarity and accessibility for all audiences.
  • Avoid overly complex phrasing or jargon that may make information difficult to understand.

DON'T

"If you're having issues, just reach out—we’ll sort it out for you!" (Avoid casual or informal language that may reduce professionalism.)

DO

"For assistance with your account, please contact our support team. We’re happy to help."

Using simple language that is easily understood by a global audience. 

  • Write in clear, straightforward language that avoids regional slang, idioms, or overly technical terms.
  • Ensure messages are accessible to a diverse audience, including non-native English speakers.

    DON’T

    "When the gavel drops, the lucky winner will get the lowdown on how to seal the deal." (Avoid slang and figurative language that may confuse a global audience.)

    DO

    "Once the auction ends, the highest bidder will receive an email with payment instructions."

    Demonstrate resourcefulness and competence in the field.

    • Showcase Liquidations' expertise in surplus asset sales by providing insightful, practical solutions that help buyers and sellers achieve their goals.
    • Use real-world examples, data, and best practices to reinforce credibility and industry leadership.

    DON’T

    "We know everything about surplus sales, trust us to get the best results!" (Avoid vague, overconfident statements that lack supporting evidence.)

    DO

    "Liquidation provides data-driven insights to help businesses maximize their returns on surplus assets, with best practices refined over 20+ years in the industry."

     

     

    Takeaways

    Please think about tone and voice as a continuum. Get close, but don't overdo it.​

    We DO NOT expect you to fit every attribute and guideline into your writing. Follow your gut and ask questions.