Logo & Tagline
The AllSurplus logo underwent a thoughtful redesign in the spring of 2024 to enhance its visual impact and adaptability. The updated logo features a bold, modern typeface with smooth curves balanced by sharp, clean edges—ensuring optimal legibility, even at smaller sizes. Additionally, the red hue was subtly refined to improve contrast across diverse backgrounds, enhancing its accessibility and aesthetic harmony.
To maintain brand integrity, only the approved logos provided on this page should be used in any applications. Outdated or unauthorized versions compromise the consistency and professionalism of our brand.
Never alter the AllSurplus logotype.
The tagline does not always appear with the logo. See Secondary Logo guidelines.
Download Files
This section houses all approved versions of the GovDeals logo, for both digital and print use. Always use these official files to ensure the integrity of our brand identity. If you need a specific format or variation not listed here, please contact the marketing team.
  |
  |
 |
 |
|
Primary Logo |
Secondary Logo |
Primary Inverted |
Secondary Inverted |
| Download SVG | Download SVG | Download SVG | Download SVG |
Logo & Tagline
Primary Logo Usage
- 1” (96px) minimum width ensures readability when tagline is included with logo
- Corporate collateral – business cards, letterhead, brochures, and all internal communications
- Promotions or advertisements focused on Liquidity Services
- Company announcements
- Trade show & events communications
- Collateral sign-offs – final page of communications
Secondary Logo Usage
- .75” (72px) minimum width without tagline
- Promotions or advertisements that are NOT focused on Liquidity Services
- Communications promoting one or more marketplaces are not required to have the tagline with logo
- If the layout is information heavy and will work against the legibility of the collateral
Sizing
Minimum space around logo is equal to the height of the lowercase 'o' of the logotype.
