Table of Contents
| Logo | Download Files | Logomark |
| Logo + Tagline | Primary Logo Usage | Secondary Logo Usage |
Logo
Our logo visually captures how Liquidity Services aims to advance our clients’ reverse supply chains onward and upward to a better future. It takes the two streaks from our former logo and adapts them to show the virtuous cycle we create by breathing new life into surplus, idle, and obsolete assets. The logo also symbolizes the concept of a value exchange between us, our clients, and our buyers as the curves are positioned to “shake hands” as one reaches toward the other.
Taken together, the logo represents the transformation of the inefficient and fragmented traditional surplus market from the downward curve into the upward curve of a superior future ahead.
Download Files
This section houses all approved versions of the Liquidity Services logo, for both digital and print use. Always use these official files to ensure the integrity of our brand identity. If you need a specific format or variation not listed here, please contact the marketing team.
Primary Logo |
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Logo Mark
Placement and Sizing
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The diagram shows the proper placement and sizing of the tagline when used in tandem with the logo.
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Minimum space around logo is equal to the height of the uppercase “Q” of the logotype.
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The tagline can be joined with the logo using a vertical line, and the spacing shown or separated when necessary. When used in this manner, the tagline height should equal the height of the word “Liquidity” as shown above.
Primary Logo Usage
- 1” (96px) minimum width ensures readability when tagline is included with logo
- Corporate collateral – business cards, letterhead, brochures, and all internal communications
- Promotions or advertisements focused on Liquidity Services
- Company announcements
- Trade show & events communications
- Collateral sign-offs – final page of communications
Secondary Logo Usage
- .75” (72px) minimum width without tagline
- Promotions or advertisements that are NOT focused on Liquidity Services
- Communications promoting one or more marketplaces are not required to have the tagline with logo
- If the layout is information heavy and will work against the legibility of the collateral