Holiday retail predictions this year all center around one thing – growth of online sales, with mobile shopping expected to dominate. That’s great for the top line, but it comes at the price of an increasingly complex returns management issue that can cost retailers heavily. In its annual holiday shopping predictions, PracticalEcommerce notes the following:
With potential for over $100 billion in returns to manage this holiday season, retailers need a clear management approach for the influx of returns that will come back through multiple channels including in-store returns and via mail back to the distribution center. Smart retailers and manufacturers should keep the following three things in mind for improving their returns management program:
While a localized returns management programs may seem like a good approach, it limits revenue opportunities and carries hidden costs such as unnecessary transportation costs, lack of transparency in sales channels, and brand protection challenges. The best strategy is to centralize the process, perhaps with a third-party strategic partner or software provider that has a full suite of value-added services and access to multiple disposition channels including return-to-vendor (RTV), return-to-stock, re-commerce, charity donation and recycling options.
Liberal and easy to follow returns policies are key to driving consumer loyalty but they also drive huge volumes of returns, especially during the holidays. Look for a partner that can provide state-of-the-art technology to track products from receipt through final disposition while also providing rule-based processes for how to deal with each returned item to get the highest recovery value in the most efficient manner.
Whether your returned goods end up with new owners or back with the original vendor, they must be transported there. The fulfillment and redistribution of returned goods is a crucial part of the returns management process. Efficiency, speed and coordination in this area are vital to ensuring your program operates effectively and profitably. A robust transportation and processing center network is key and should leverage a blended transportation model including parcel, LTL and full truckload options. A solid partner can fight the right solution that balances speed with the cycle time and cost of transport. Overall, shorter transit times mean faster credits for retails and consumers.
Liquidity Services solves the returns management needs of retailers and manufacturers in a number of ways: