Pay Per Phone Lead Advertising Solution Generates Significant ROI Through Wholesale Vertical Search Engine www.goWholesale.ComWASHINGTON, Jan 22, 2007 (BUSINESS WIRE) — Advertisers seeking to attract qualified wholesale buyer leads are
reaping the rewards of goWholesale’s newly re-launched 1-2-3 Wholesale
Leads telephone lead generation advertising service. goWholesale, a
division of Liquidity Services, Inc. (NASDAQ:LQDT), is an online
portal and vertical search engine for wholesale product sourcing and
information exchange. The 1-2-3 Wholesale Leads telephone lead
generation solution provides a resource for companies without
websites, or those wanting to supplement online advertising campaigns,
to target business buyers seeking a wide range of wholesale products
and business services. Current advertisers report significant Return
of Investment (ROI) from ad campaigns using 1-2-3 Wholesale Leads
because it allows for sales teams to up-sell, cross-sell, overcome
objections, and build ongoing relationships with a highly targeted
buyer base for only $5 per phone lead.
“Out of 5 calls that are generated per day from 1-2-3 Wholesale
Leads, I’ll close two or three today and one tomorrow. We have very
strong products and an energetic sales force at The Fashion Depot and
the extra calls that are generated by 1-2-3 Wholesale Leads are on
target,” said Mel Stranger, Owner of www.TheFashionDepot.com. “Callers
are interested business owners who are educated about the quality
urban wear we sell. I only wish other call solutions were this
effective.”
Aaron Rome, Owner of www.WholesaleGemShop.com, reported, “In just
a matter of days the goWholesale 1-2-3 Wholesale Leads program has
generated high quality, niche-oriented, customer contacts. I am
confident the program will provide conversion rates comparable
with leading lead generation programs at a similar cost per customer.”
goWholesale provides a free online profile, phone support and up
to $200 in free advertising consulting services for advertisers using
1-2-3 Wholesale Leads. Advertisers work with an account manager to
identify the best categories to attract new B2B customers from the
millions of searchers on the goWholesale Network.
The goWholesale Network caters to retail and e-commerce business
owners as well as auction sellers who are evaluating the purchase of
wholesale products and business services. 1-2-3 Wholesale Leads
expands goWholesale’s portfolio of advertising services that connect
advertisers with these professional wholesale and small business
buyers.
“1-2-3 Wholesale Leads adds a direct buyer-to-seller connection
through incoming phone leads from goWholesale.com. Establishing
personal contact with buyers often results in more closed sales than
other forms of advertising,” said Sandra Churchin, Vice President of
Sales and Marketing for goWholesale. “Additionally, there are a large
number of wholesalers who don’t have an online presence and our
offering allows them a chance to tap into the vast and growing market
of online buyers.”
About Liquidity Services, Inc. (LQDT)
Liquidity Services, Inc. (NASDAQ:LQDT) and its subsidiaries enable
corporations and government agencies to market and sell surplus assets
and wholesale goods quickly and conveniently using online auction
marketplaces and value-added services. The company is based in
Washington, D.C. and has over 500 employees. Additional information
can be found at: www.liquidityservicesinc.com.
SOURCE: goWholesale
Liquidity Services, Inc. (LSI)
Julie Davis, 202-558-6234
[email protected]
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