Launch of Branded Outlet Store Enhances Brand Perception and Increases Sales

Launch of Branded Outlet Store Enhances Brand Perception and Increases Sales


increased sales recovery in first 6 months


consumer electronics units sold in first year


growth in business-to-business buyer base


A large, global OEM had been selling its refurbished products to a limited group of wholesalers and retailers via a single distributor. Limited sales channels and steep discounting drove down the recovery value for its refurbished goods, negatively impacting brand perception. The client desired a high-impact refurbished product program to protect its brand, sell more directly to consumers, and achieve greater recovery and velocity.


Liquidity Services’ team of experts developed a multi-channel sales strategy to balance recovery, velocity and brand perception for hundreds of thousands of units sold annually. These channels included:

  • Business-to-consumer (B2C): Liquidity Services launched new consumer-branded online marketplaces on more than 12 sales channels, including eBay,, and, and also set up dropship capabilities on major retailer sites.
  • Direct Sales (B2B): Liquidity Services facilitated high-volume pallet and truckload sales through Direct.
  • Online B2B Sales: Liquidity Services sold pallets of older models and shallow-depth SKUs on to sustain velocity and maximize recovery.


Liquidity Services established direct relationships with online and offline retailers. Recovery was increased by more than 20% in the first 6 months, and more than 500,000 units were sold the first year. The offline business buyer base was expanded by a factor of 20, growing it to 450+ business buyers. On-hand inventory was balanced and the reverse supply chain cycle time was reduced. The OEM’s brands of refurbished products are now seen very positively within all major consumer marketplaces, creating new customer growth at higher margins. 91% of consumers surveyed about these purchase experiences were either satisfied or very satisfied, and 83% of respondents answered they would recommend the brand to a friend.

More Sales Methods. Higher Recovery.