Why You Should Already be Planning for Back-to-School

Back-to-school is one of the busiest times for a retail company. It is the second largest shopping season of the year. A recent study by the National Retail Federation estimates that parents spend nearly $83.6 billion on school supplies. If you do not properly plan for it, you may miss some incredible opportunities.
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60% of back-to-school shoppers begin their shopping before August

Did you know that the peak buying time for back-to-school shopping is getting earlier every year? In fact, 60% of back-to-school shoppers begin their shopping before August. According to a recent study, early shoppers are expected to spend 16% more than consumers who wait until September to shop. Approximately $19 billion will be spent in the 8-week shopping window between early July and late August.

So, where are these buyers? You do not want to miss them!

Just like you, there are small to medium-sized retail and consumer brands that are trying to capitalize on this profitable retail shopping time. Secondary marketplaces, such as eBay, Amazon, and Liquidation.com, have risen in
popularity thanks to a steady stream of media coverage from respected outlets such as Apparel Magazine, CBC News, The Washington Post, and more. By making your goods available on these marketplaces, you can capture a new opportunity for selling your back-to-school merchandise.

Expert secondary marketplace partners will offer a variety of choices for you to sell your inventory, including traditional B2B and B2C channels. Which one is right for you? It depends on your items and goals, but often a mix of channels is best.

For high-value items, such as tablets and smartphones, B2C are a good option to consider. Often consumers are looking for a good deal on items such as these and are willing to pay more than the typical B2B sale. This is since they are not looking to resell the items purchased. They are simply looking for a good deal on products rather than make a profit by reselling the items. This type of channel would include secondary marketplaces like Amazon, eBay and Secondipity.

For lower-value items like apparel or notebooks, selling them by the truck or pallet load through B2B marketplaces or direct sales is often the best route to maximize total recovery. Small to medium sized retail and consumer brands are popping up all over the country and you can help power these businesses while also fueling your own. This type of channel would include site like Liquidation.com.

Are you ready to supercharge your aftermarket program?