By Meghan Hall
Solving for reverse logistics may be an ongoing challenge for brands and logistics providers alike, but returns also give retailers a chance to have one additional touchpoint with their consumers.
That touchpoint could be critical in creating—or deterring—repeat customers for a brand.
At Sourcing Journal’s annual Fall Summit on Nov. 1, Girish Jaguste, vice president sales, retail supply chain group for Liquidity Services, and Heidi Isern, vice president, experience for Narvar, spoke about how retailers can work to ease the pain points of returns, both for brands and for the consumer.
Even though returns can be a challenge, Isern said, brands should look at them as a way to connect with their customer.
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