Retailers Brace for More Returns as Online Sales Grow

For retailers in the midst of the holiday rush, it’s all about ringing up the goods. But in a matter of weeks, a record number of purchases are expected to boomerang at the end of a season marked by rising e-commerce sales. In an effort to stem the onslaught of rejects, retailers are doubling down on efforts to improve shopper satisfaction with items they might have viewed only online.

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