Case Study: Powering the London Olympics’ Reverse Supply Chain

Our Capital Assets Group embraces opportunities to provide unique solutions for all types of assets. With our proven track record and extensive market data, Liquidity Services is well-positioned to manage, value, and sell even the most niche surplus equipment. Following the 2012 London Olympics, the London Organizing Committee of the Olympic and Paralympic Games (LOCOG) came to Liquidity Services to resell assets, such as broadcasting equipment and monitors, which were no longer needed following the Olympic Games. We tapped our knowledge of the reverse supply chain to provide an Olympic-sized solution. With one month to deliver a complete valuation and disposition, our goal was to obtain maximum recovery value for our client while minimizing waste.


We provided a solution using our online marketplace, GoIndustry DoveBid (, to create a program consisting of three main components. We started with asset discovery, enabling LOCOG to identify the assets that would be available for auction following the 2012 Olympic Games. Then we leveraged our market data to find the best ways to dispose of these assets. Finally, we created a disposition strategy by reviewing the current disposition plan of LOCOG and provided guidance to improve their process and maximize revenue while minimizing risk.


Liquidity Services was able to successfully complete a valuation and disposition plan in a short time frame which delivered maximum results while meeting LOCOG’s need for a quick turnaround on the sale of their assets. With our expert guidance and knowledge of the reverse supply chain, we supported LOCOG with timely information on its surplus assets, and provided a sustainable, compliant solution for the client’s reverse supply chain. For more information about our services, contact us, or read the full London Olympics case study.