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Debunking the Myths of Customer Returns and the Use of Liquidation Channels

No retailer (including store, catalog and online merchants) wants to see products returned, but as the National Retail Federation reported in 2008, more than $219 billion of merchandise made its way back to retail stores through consumer returns. Many astute companies, however, are winning customer loyalty, decreasing costs and creating positive revenue by effectively managing their returns processes.


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