AJ Tools, a major wholesaler, distributor, and importer of tools and automotive accessories and general merchandise, found that using a vertical search engine has huge payoffs in attracting potential clients to their websites. In just one month of advertising on a wholesale specific search engine, AJ Tools attracted 150 new customers, received over 2,000 hits on its newly launched marketplace, www.GOTeStuff.com, and increased customer registrations on its core business platform.
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