Independent Retailer magazine recently spoke with Rob Caskey, VP of Marketing and Direct Sales for Liquidity Services’ Retail Supply Chain Group, which includes the Liquidation.com and Secondipity.com marketplaces. Caskey oversees all marketing, branding and customer acquisition activities for these marketplaces, as well as leading the direct sales division.
Editor: “Thanks for speaking with me, Rob. How can indie retailers benefit by sourcing returned, overstock and refurbished product online?”
Caskey: “There are numerous benefits for retailers. These include greater product range, access to detailed product information, flexible quantities and shipping options, and a faster purchase cycle, which shortens the traditional buy-to-ship timeframe. That said, it is important to have a purchasing strategy.”