Introducing IronDirect

Liquidity Services is excited to announce our newest marketplace IronDirect, which launched in September! Construction fleet owners now have a revolutionary new way to purchase, manage, and service construction equipment.

What is IronDirect?

Discover IronDirect2

IronDirect provides an online platform to purchase new value-priced and premium construction equipment as well as attachments and parts for machines they already own. High-quality products, innovative programs, and new technologies remove financial obstacles, risk, and inefficiency from the purchase, operation, and disposition of construction equipment. Best-in-class uptime minimizes maintenance expenses and maximizes productivity.

Key elements of the IronDirect business offering include:

  • Equipment and Components  IronDirect offers a full line of new, value-priced excavators, wheel loaders, and bulldozers from proven global manufacturers including Lonking and Shantui; it also offers Magni telehandlers and a growing line of attachments, undercarriages, and parts from well-known suppliers such as Paladin and Berco. Additional brands will come online over the next several months. Suppliers are thoroughly vetted for their ability to produce top-quality construction equipment customized with major components from leading brands such as Cummins, Kawasaki, Grammer, ZF, Rexroth, and Dana.
  • Service Your Way Program   Service Your Way™ is a unique, flexible program that offers IronDirect customers three options for keeping equipment up and running. Customers may perform warranty repairs at their own facilities and receive reimbursement for labor and parts, use a preferred local service provider, or select an IronDirect authorized service partner to perform the work.
  • Iron Edge™ Loyalty Program – The Iron Edge™ loyalty program is an exclusive membership for buying customers that offers discounted commission rates and mutually agreed-upon expense budgets for the end-of-life resale of IronDirect equipment through our sales channels. Customers are empowered to increase net recovery on their machines by 10 to 14 percent with no buyer premium.


Learn More About IronDirect

About IronDirect

Headquartered in Asheville, NC, IronDirect is an American company whose mission is to significantly lower the lifetime cost of the equipment you operate without sacrificing quality or support. We do this by offering our customers a convenient online platform for purchasing and selling equipment, attachments, parts and services; a suite of innovative support and service programs and technologies that reduce the risk of ownership across a machine’s lifetime; and a safe way to buy, operate, and resell value-priced products from proven global manufactures. Let us help you Buy Smarter. Build Better.™ Visit us at