Press Releases
Mar 08

goWholesale Announces New Online Banner Advertising Program to Connect Wholesale Suppliers and Buyers; Summer Kick-off Promotion Offers Special Rate for Advertisers

WASHINGTON–(BUSINESS WIRE)–Aug. 14, 2006–goWholesale, a
division of Liquidity Services, Inc. (NASDAQ:LQDT), today announced it
has introduced an innovative banner advertising program on its
wholesale portal and vertical search engine,

The program offers a variety of customized banner options that
maximize buyer interest in brands, products and services offered by
wholesale and small business advertisers. Enhanced visual design
offers rich media, flash and animated banner options to attract buyer
attention. Advertisers can elect to design their own ad or utilize
goWholesale’s creative team to design ads of all sizes to target
wholesale buyers and sellers.

In addition, goWholesale now offers multiple banner placements on
every page of its site to help advertisers generate higher visibility
and increase competitive advantage. Advertisers can select tailored
distribution channels by 16 major categories, or a campaign can run
across the entire goWholesale network of sites that attracts over
three million searches per month for wholesale products and small
business services.

“The click-through and effectiveness rates of our banner campaigns
are three to four times higher than the industry average. We are able
to deliver superior results by working closely with advertisers to
identify their advertising goals and by leveraging our highly targeted
audience of wholesale buyers,” said Sandra Churchin, Director of
Marketing & Partnership Programs for goWholesale. “The new program
captures the best tactics for banner advertising and packages them
into a program that offers personalized, flexible and price effective
options for our advertisers.”

The new banner features are designed to complement goWholesale’s
Pay-Per-Click (PPC) advertising services. While PPC ads are delivered
as a result of demand-driven keyword searches, banner ads appear
throughout the site to create interest and demand in a product. The
combination of services helps drive advertiser sales across multiple
categories from clothing accessories to electronics or business

goWholesale’s summer kick-off promotion allows new advertisers to
join the network of informed wholesale buyers and sellers at special
rates. More information on this offer can be found at

About Liquidity Services, Inc. (LQDT)

Liquidity Services, Inc. (NASDAQ:LQDT) and its subsidiaries enable
corporations and government agencies to market and sell surplus assets
and wholesale goods quickly and conveniently using online auction
marketplaces and value-added services. The company is based in
Washington, D.C. and has 350 employees. Additional information can be
found at:

CONTACT: goWholesale
Media Contact
Julie Davis, 202-558-6234
[email protected]

SOURCE: goWholesale