Press Releases
Feb 22

Liquidity Services Announces Launch of New Brand

Global Leader in Reverse Supply Chain Champions “A Better Future for
Surplus” Brand Message in Support of Long-Term Growth Strategy

Liquidity Services, Inc. (NASDAQ: LQDT), a global solution provider in
the reverse supply chain with the world’s largest marketplace for
business surplus, is pleased to announce the introduction of a new
brand. The new brand consolidates the Company’s marketplace brands under
the Liquidity Services name for client interactions and coincides with
the Company’s LiquidityOne transformation program to provide
commercial clients with a singular and superior experience when they
engage Liquidity Services.

Aligned with the Company’s strategy to provide a unified experience to
its client base, the brand includes a refined customer value message, a
new tagline, and an energized visual identity, comprising a new logo,
color palette, and imagery. The Company’s new website,,
provides a rich experience for business executives to discover
industry-leading solutions and case studies for managing surplus assets
across the globe.

One Company, More Customer Value

“Over the last 15 years, we have assembled tremendous knowledge, data,
talent, and capabilities in the global reverse supply chain. Liquidity
Services has evolved from a liquidation marketplace for surplus assets
to a leading global solution provider serving blue chip companies in
every major industry. Today, we provide robust sales channels,
comprehensive asset valuations, asset redeployment, recycling,
return-to-vendor, and refurbishment programs for a prestigious roster of
commercial and governmental clients,” said Bill Angrick, Chairman and
CEO of Liquidity Services. “Our new brand represents our transformation
to a unified and integrated enterprise that solves our clients’ needs
for virtually any asset type, in any location. We are creating a better
future for how surplus assets are managed, valued, and sold. Our new
tagline ‘A Better Future for Surplus’ reflects our commitment to raise
the level of our own performance and, in doing so, elevate what client
organizations should expect in the reverse supply chain industry.”

A Brand Built on Customer Feedback

Liquidity Services’ rebrand better articulates a customer value
proposition that meets the needs of its target audience of Global 500
and Fortune 1000 executives. In conducting nearly 30 in-depth interviews
and analyzing survey responses from approximately 200 current and
prospective clients across major industries – from energy, to industrial
manufacturing, to retail – the Company established a deep understanding
of the value drivers global organizations need most from their reverse
supply chain partners.

“Our brand clearly expresses how our strengths meet the most critical
client needs – today and in the future,” said Angrick. “Leading
organizations know there are great opportunities, as well as risks, in
their reverse supply chain. They’re looking for an industry leader who
can provide consultative and responsive service, backed by experience.
They want a provider who can manage all of their surplus assets in all
locations to simplify operations. And they want a partner they can trust
to responsibly mitigate risks, maximize return, and invest in
innovation. In consistently providing better service, scale, and
results, Liquidity Services is that partner.”

New Branding Supports Company Growth Strategy

The Company’s new brand is aligned with its strategy to establish the
most forward-looking reverse supply chain operations. The Company
recently launched its LiquidityOne transformation initiative to
identify and implement best practices within the Company, thereby
enhancing the overall client experience and reinforcing the new brand
promise. Among other projects, this program establishes:

  • A centralized, global sales team organized by industry and geographic
    region to hone expertise and empower a client-centric, go-to-market
  • A single data warehouse for better business intelligence to report and
    advise on asset values, merchandising strategies, and buyer markets;
  • A centralized marketing team with functional centers of excellence to
    regularly monitor “voice of customer” trends and aggressively grow the
    buyer market for surplus goods;
  • A single asset category search taxonomy and marketing automation
    system for better navigation and management of asset promotions to
    buyers across marketplaces;
  • One world-class online experience for buyers to drive buyer
    satisfaction and loyalty, supported by a centralized customer service

“Our new brand leverages our 15 years of industry leadership and stands
as an unwavering commitment to our clients,” said Angrick. “By
partnering with Liquidity Services, clients can expect to leverage
solutions that will unlock strategic value in the reverse supply chain.”

About Liquidity Services

Liquidity Services is a global solution provider in the reverse supply
chain with the world’s largest marketplace for business surplus. We
partner with global Fortune 1000 corporations, middle market companies,
and government agencies to intelligently transform surplus assets and
inventory from a burden into a liquid opportunity that fuels the
achievement of strategic goals. Our superior service, unmatched scale,
and ability to deliver results enable us to forge trusted, long-term
relationships with over 7,000 clients worldwide. With approximately $1
billion in annual sales proceeds, and nearly 3 million buyers in almost
200 countries and territories, we are the proven leader in delivering
smart surplus solutions. Let us build a better future for your surplus.
Visit us at

Source: Liquidity Services

Liquidity Services
Jen Porter, APR
Senior Manager, Marketing
[email protected]