Hanna Brings Expertise Building Leading Online Marketplace Brands and
Customer Engagement to Liquidity Services, Inc.
WASHINGTON, Sep 21, 2010 (BUSINESS WIRE) —
Liquidity Services, Inc. (NASDAQ:LQDT), which provides business and
government clients and buying customers transparent, innovative and
effective online marketplaces and integrated services for surplus
assets, is pleased to announce the appointment of Ben Hanna as Vice
President, Marketing Strategy and Communications.Mr. Hanna will
serve as a member of LSI’s executive management team and will report to
Bill Angrick, LSI’s Chairman and CEO.
Mr. Hanna will be responsible for leading the Company’s marketing
strategy, research and communications activities to support the brand
vision and growth objectives of LSI and to leverage cross-company
collaboration opportunities. Mr. Hanna will partner with LSI’s senior
management team and marketing leads to further scale and grow the
Company’s online marketplaces by developing effective branding,
segmentation and engagement initiatives with buyers and clients in the
retail supply chain, corporate capital assets and government markets.
Mr. Hanna will also oversee LSI’s public relations and investor
Mr. Hanna brings to LSI over 14 years of experience building leading
online B2B brands for companies such as eBay, Business.com and
IronPlanet through market research and segmentation, supply/demand
generation and brand strategy and positioning. As Senior Manager of eBay
Business, Mr. Hanna was responsible for building eBay’s US Business and
Industrial segment to over $1 billion of annual GMV. Most recently, as
Vice President of Marketing – Interactive for Dex One Corporation, Mr.
Hanna established Business.com / Dex One as a B2B social media leader
and led online marketing, demand generation, brand strategy and
communications programs that led to a 5x increase in revenue over a
three year period.
“We are very pleased to have Ben join LSI’s executive management team,”
said Mr. Angrick. “His experience as a top executive and marketing
strategist building leading online brands with business customers will
bring a valuable perspective to LSI. Ben’s past experience engaging
audiences on both the buyer and seller side of online marketplaces will
be beneficial to LSI as we expand our e-commerce marketplace solution in
the US and abroad.”
“I am excited to join LSI and a team that has built a strong foundation
with high integrity and customer value and that is poised to scale the
business across multiple large, untapped markets,” stated Mr. Hanna. “I
look forward to working with the entire LSI team to leverage our
collective knowledge and capabilities to seize the many growth
opportunities available to us.”
Mr. Hanna is a recognized thought leader on reaching and engaging buyers
and sellers online and serves on the board of a leading B2B online
marketing firm and is a member of the Internet Advertising Bureau
Research Committee. Mr. Hanna earned a Ph.D. in Business from the
Stanford University Graduate School of Business and holds a Bachelor of
Arts degree in Psychology from the University of Michigan.
About Liquidity Services, Inc. (LQDT)
Liquidity Services, Inc. (NASDAQ:LQDT) and its subsidiaries enable
retailers, industrial corporations and government agencies to market and
sell surplus assets quickly and conveniently using online marketplaces
and value-added services. The company is based in Washington, D.C. and
has approximately 700 employees. Additional information can be found at: www.liquidityservicesinc.com.
SOURCE: Liquidity Services, Inc.
Liquidity Services, Inc.
Ben Hanna, 202-558-6232
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